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My Mum, my Client and a "Revolution".

What does my 76 year old mother have to do with Design Thinking?
Okay, she's modern, always was. One of the first in the team to get a license and have her own car, bought with her own money, but so what? Maybe all the limitations that age brings to her make me seek solutions that will improve her well-being? Or that she helps me get a different perspective on things? Also, but mostly because I see her as my consumer. I explain:
One of the precepts of Design Thinking is to engage your user in every step of the process - I know no one closer to me than my mother - and to work on the person's experience with the product, in this case me, or what I think. If I can get her to understand my ideas bingo if not I try understand what's wrong and try again. This is the iterative or fuzzy-front cycle.
Only that? No! This beauty of client has thirty-five years more than me of tactical knowledge. You know what it is, do not you? That knowledge that is not learned in schools, only doing. So she teaches me a lot and collaboratively helps me solve the problem - understand there INNOVATE.
And why did I make fun of Design Thinking the first time I heard about it? Because it preaches what we should all be doing for a long time! What was lost with the damn screens, all of them, screens of those addictive little gadgets that yes, keep people away. Did you get what I'm talking about? If not, open the link below.


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